In new federal states, there was virtually no malls before reunification. This emerged after 1990 in large numbers on a green field, leading to a substantial purchasing power outflow from the inner cities (shopping in Lancaster). Background for this building boom at the gates of cities was for a rapid access to land (land in inner cities were often lengthy process of restitution and other proprietary difficulties blocked) and the rapid creation of corresponding construction law: Above a sales area of 700 sqm is a rapid creation of construction law only designation of core areas (MK) or special areas (SO) in development plan possible.
There are many definitions, the Austrian professional association for buying-center defines the classic buying center / buying mall as uniformly planned and managed, staffed by a larger number of independent retail, service and restaurant object. This is to prevent consumer markets with a small shop bar whose function is almost exclusively to cover short-term needs distort the image.
composition
The offered products are much cheaper than the high street. Most are goods from surplus production, goods of "last season", discontinued models or (slightly) defective goods. The brand names serve as a magnet for customers, the clothing industry is represented dominant in rule.
This mix of industries has been optimized and standardized for decades that he is not very different from each other in different centers and the offer of center is often interchangeable. The mix is usually only adjusted to purchasing power of target clientele in price level. Also important is the location of shops and eateries to each other in center, which is specifically controlled by the center management.
Today, with approximately 43,000 buying centers, which have a 55% share of total retail sales, the US is the country with the most and largest malls in world. Despite lower in Europe, however, has prevailed this form of retailing in context of trend towards car-friendly city here. This offers the consumer not only integrated parking spaces the advantage of high bandwidth often coordinated Stores (Sectors) and regardless of weather buying.
The individual shops are rented, the rent often consists of revenue sharing in connection with a minimum rent. The shops can use a common infrastructure. The advertising is often performed together, for. Example in form of an advertising community. In return, the business must adhere to rules of operator, eg. As with respect to opening times or common discount offers.
In closed centers are the shops in a building. They are accessed by a common area, the mall. The Center is directed inward, the shops have turned their expenses to mall. The first of these buying centers were completed significantly outward, usually there was no daylight. Since the 1990s, closed malls with glass canopies are increasingly "open" to outside.
There are many definitions, the Austrian professional association for buying-center defines the classic buying center / buying mall as uniformly planned and managed, staffed by a larger number of independent retail, service and restaurant object. This is to prevent consumer markets with a small shop bar whose function is almost exclusively to cover short-term needs distort the image.
composition
The offered products are much cheaper than the high street. Most are goods from surplus production, goods of "last season", discontinued models or (slightly) defective goods. The brand names serve as a magnet for customers, the clothing industry is represented dominant in rule.
This mix of industries has been optimized and standardized for decades that he is not very different from each other in different centers and the offer of center is often interchangeable. The mix is usually only adjusted to purchasing power of target clientele in price level. Also important is the location of shops and eateries to each other in center, which is specifically controlled by the center management.
Today, with approximately 43,000 buying centers, which have a 55% share of total retail sales, the US is the country with the most and largest malls in world. Despite lower in Europe, however, has prevailed this form of retailing in context of trend towards car-friendly city here. This offers the consumer not only integrated parking spaces the advantage of high bandwidth often coordinated Stores (Sectors) and regardless of weather buying.
The individual shops are rented, the rent often consists of revenue sharing in connection with a minimum rent. The shops can use a common infrastructure. The advertising is often performed together, for. Example in form of an advertising community. In return, the business must adhere to rules of operator, eg. As with respect to opening times or common discount offers.
In closed centers are the shops in a building. They are accessed by a common area, the mall. The Center is directed inward, the shops have turned their expenses to mall. The first of these buying centers were completed significantly outward, usually there was no daylight. Since the 1990s, closed malls with glass canopies are increasingly "open" to outside.
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